SportAI Raises $1.8M in Seed Funding to Scale AI-Powered Sports Technology

Company Name: SportAI
Location: Oslo, Norway
Sector: Sports Technology, AI
Funding Details: Raised $1.8 million in Seed funding led by Skyfall Ventures, with participation from MP Pensjon, Dekel Valtzer (ex-pro tennis player and AI startup founder), and Sverre Munck (ex-EVP at Schibsted).

Purpose of Investment: To scale technology development, expand the team, and increase market penetration.

Product and Innovation: Founded by ex-NCAA tennis player Lauren Pedersen (CEO), Felipe Longé (CTO), and Andreas Thome (Board Chairman, ex-CEO of Play Magnus), alongside tech startup experts Espen Agdestein (Board member) and Trond Kittelsen (Head of Commercial), SportAI is revolutionizing how players improve their game. The company’s AI-powered platform analyzes players' techniques in real-time, providing instant, personalized feedback for sports like golf, tennis, and padel. Using machine learning, computer vision, and biometric technology, SportAI compares an individual’s technique against thousands of others, including top professionals, delivering precise written and visual analysis. This service, which was once only accessible to professional athletes with performance analysts, is now available to millions of players through SportAI’s automated data-based analysis.

In addition to benefiting individual players, broadcasters can leverage the technology to enrich live sports commentary with real-time technique analysis, enhancing fan engagement. Equipment brands can also utilize the platform to offer product recommendations tailored to a player’s personal technique.

About the Company: SportAI is at the forefront of sports technology, offering cutting-edge solutions to analyze and improve athletic performance. By making advanced performance analysis accessible to a broader audience, the company is democratizing sports training and enhancing the overall experience for athletes, broadcasters, and sports equipment brands alike.