MAGIC AI Raises $5M to Expand Its AI-Powered Fitness Mirror
MAGIC AI is on a mission to make personal training accessible and affordable for millions.
Company Name: MAGIC AI
Location: London, UK
Industry: AI-Powered Fitness Technology
Funding Details:
MAGIC AI raised $5M in funding from a diverse group of backers, including:
- Baleen Capital
- SFC Capital
- Senior Executives and CEOs: Representing companies like TikTok, Meta, Spotify, Citymapper, JustPark, and Stripe
Purpose of Investment:
The funds will support the expansion of operations and further development of the MAGIC Mirror platform.
Leadership:
- CEO: Varun Bhanot
Product:
The MAGIC Mirror is a cutting-edge, hologram-enabled workout training mirror powered by ReflectAI®, MAGIC AI’s proprietary AI technology. It tracks users’ body positions, movements, and form in real-time, delivering personalized training guidance as workouts progress. The platform offers a wide selection of training programs and classes tailored to individual fitness needs.
Key Features:
- AI Motion Tracking: Tracks and analyzes user movements to ensure proper form and optimize workout effectiveness.
- Wide Training Selection: Includes a variety of training programs and on-demand classes.
- Celebrity Collaborations: Features workout programs created with prominent athlete ambassadors like Sir Alastair Cook, Olympic champion Desiree Henry, and Strictly Come Dancing’s Katya Jones.
About the Company:
Founded in London, UK, MAGIC AI is on a mission to make personal training accessible and affordable for millions. By combining advanced AI technology with engaging fitness content, the company is redefining home fitness experiences and empowering users to achieve their fitness goals from the comfort of their homes.