Finny Raises $4.3M to Expand Gen AI-Driven Fintech Platform
Finny is reshaping how financial advisors connect with potential clients, making the process more efficient, scalable, and results-driven.
Company Name: Finny
Location: New York City, NY
Industry: Fintech, Generative AI
Funding Details:
- Amount: $4.3M in Seed Funding
- Investors: Maple VC, HNVR, Crossbeam Ventures, Liquid 2, Y Combinator, Morningstar CEO Kunal Kapoor, Gusto CPO Tomer London, Deel COO Dan Westgarth
Purpose of Investment:
The funds will support Finny's operational expansion and platform development efforts.
Leadership:
- CEO: Eden Ovadia
Product:
Finny’s platform leverages generative AI to identify and engage prospective clients for financial advisors, automating the entire outreach process with hyper-personalized engagement strategies.
About the Company:
Finny harnesses Gen AI to streamline client acquisition for financial advisors by automating prospecting, prioritization, and personalized outreach. Its AI-driven system uses publicly available data to create in-depth profiles and initiate custom engagement campaigns.
How It Works:
- Prospect Identification:
- After onboarding, Finny identifies prospects within an advisor's target niche.
- It aggregates thousands of data points, including key life events such as home sales, marriages, business sales, and more.
- Prospect Prioritization:
- Prospects are ranked based on their predicted likelihood of conversion using an “F-Score,” a proprietary compatibility score that becomes more accurate over time.
- Prospect Outreach & Engagement:
- Finny’s AI automates outreach, selecting optimal communication channels, scheduling meetings, and personalizing follow-ups, allowing advisors to focus on building client relationships.
With its advanced AI-powered capabilities, Finny is reshaping how financial advisors connect with potential clients, making the process more efficient, scalable, and results-driven.
