Backstroke Raises $2M in Seed Funding
Backstroke is a provider of a generative AI messaging platform designed for B2C brands and retailers.
Company Name: Backstroke
Location: Indianapolis, IN
Industry: Generative AI Messaging
Funding Details: Raised $2M in Seed funding. The round was led by High Alpha and Ground Game Ventures, with participation from Allos Ventures.
Purpose of Investment: The company intends to use the funds to expand operations and its development efforts.
Leadership: Led by R. J. Talyor and Allyson Talyor.
About Company: Backstroke is a provider of a generative AI messaging platform designed for B2C brands and retailers. Their system leverages a vast dataset from over 10,000 brands, tracking and tagging millions of messages – and their performance – in more than 200 different ways. This deep data analysis, which has taken nearly three years to acquire, powers Backstroke’s AI to generate high-performing marketing content for email, SMS, and mobile push.
Customers: Pearl iZUMi, Nathan Sports, Lyssé, and The Porch Swing Company.